A happy place to shop for toys


Imagine the toy store of your dreams. No crowded, unreachable shelves or middle-of-the-aisle meltdowns. No long lines, bright lights or heavy bags. Just an easy-to-shop store dedicated to the art of play. A toy store designed with you in mind, for the way you want to shop. A place where big name brands and small specialty toys sit side by side. Where the possibilities for play are endless and a world of imagination is delivered right to your door.

YoYo.com is the toy store you've wished for – helping you save the day with last-minute birthday gifts, pointing you to toys that teach and entertain and giving you ways to strategically tackle your holiday gift list. Here you'll find a well-organized site with more than 20,000 toys, from the season's must-haves, to tried-and-true favorites and hard-to-find specialty items. Plus, we've got quite a few tricks to show you. With our YoYo Picks,Super Filters and Top 10 Toys by Age, you'll always find the perfect present and toy.

Best of all, we deliver everything in as little as a day with free shipping on any order of $49+. Because the less time you spend searching around town for just the right toy, the more time you have for the important stuff-like challenging your child to a hula hoop contest or polishing your hip hop moves for a video game dance-off with the family.

To make your experience even more enjoyable, our in-house customer service team is always here to guarantee everything is exactly as you wish. If you're not happy with something, send it back on our dime up to a year after purchase. If you have a suggestion, let us know. If you simply need some help convincing your 10-year-old niece that "LOL" won't fly on that triple word score space, we've got your back there too.

At YoYo.com, we're here 24/7...ready to play!

In 2005, best friends Marc and Vinit started Diapers.com with a simple idea - to make life easier for new parents. They worked nights and weekends and enlisted a friend with her own family to answer customer calls and fulfill orders from her suburban garage. But there was one huge obstacle: most major manufacturers wouldn't sell their products to a start-up. So, using their personal credit cards, they rented trucks and headed to wholesale stores up and down the Eastern Seaboard to buy diapers, wipes and formula in bulk.

Marc and Vinit opened a formal office in Montclair, New Jersey, in 2006, and the following year hired their first full-time employee. By 2009, the company was renamed Quidsi (meaning "what if" in Latin) to serve as an umbrella for all its sites. Over the course of just a few years, Quidsi had added Soap.com for health, beauty and household essentials; BeautyBar.com, a luxury beauty destination; Wag.com, a pet specialty site; YoYo.com for toys and games; Casa.com for décor and home products; VineMarket.com for natural and organic groceries; AfterSchool.com for kids' sports and activities; Bookworm.com for children's books; and Look.com for kids' clothing. Customers now had a seamless way to shop for everything they needed with one shared cart and easy checkout.

Seattle-based Amazon purchased Quidsi in 2011, although the company operates independently out of New Jersey. Here's an idea of how far the company has come in such a short span of time: In 2006, Quidsi had two employees... in 2013, it will have more than a thousand. Quidsi continues to focus on customers and explore the next big thing, always asking, "What if?"

Learn more about Quidsi and its history.

Quidsi owns and operates Diapers.com (baby care), Soap.com (health, beauty and household essentials), BeautyBar.com (luxury beauty), Wag.com (pet products), YoYo.com (toys), Casa.com (home and houseware essentials), VineMarket.com (natural and organic groceries), AfterSchool.com (kids' sports/activity gear), Bookworm.com (children's books) and Look.com (kids' clothing). Our customers enjoy a broad selection, free 1-2 day shipping on orders $49+, easy-to-navigate sites and award-winning service. At Quidsi (Latin for "what if"), we dare to think big and explore possibilities.

Leadership Team
Maria Renz
Chief Executive Officer
Sharon Fox
Senior Vice President, Consumables
Catherine Khan
Category Leader, Toys, Books, Sports & Activities
Randy Greben
Chief Financial Officer
Prasad Pola
Chief Information Officer
Wei Yan
Chief Technology Officer
Michal Geller
Senior Vice President, Online Marketing Platforms & Business Development
Jennifer Clarke
Vice President, Human Resources
Tara Lawrence
Vice President, User Experience & Creative
Mike Scelzo
Vice President, Customer Care
David Zhang
Vice President, Retail
Evangelia (Angie) Zorotheos
General Counsel

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